Hottrix invents products for stage, television, and cinema.
The Las Vegas company that became a household name with iBeer — ranked in the top charts on iTunes and Google Play for three consecutive years with over 120 million downloads.
Artist owned and operated since 1996, Hottrix stays small and wacky despite the nine-figure app success. All products, software, apps, and videos are produced in-house by people who actually perform magic, wrangle snakes, and juggle flaming appliances.
Hottrix tangible products have been available internationally for 25 years through a network of retail outlets. Hottrix apps are distributed through all major app stores and via direct carrier contracts in 200 markets. Specialty software is sold via trusted partners.
Hottrix' eclectic staff continues to be covered in mainstream media for their innovation, originality, vehemence against copycats, and as an example that a small business can make it big without compromising its financial or ethical integrity. Need Press Images?
Steve Sheraton
Founder, Inventor, Magician, Developer

Swiss-born inventor Steve Sheraton snuck into the Hollywood Magic Castle as a teenager and promptly got hired to play the main showroom. His absurdist physical comedy-magic led to headliner status at Casino Monte Carlo, the Riviera Las Vegas, and TV appearances in 28 countries alongside Ray Charles and other luminaries.
After retiring from stage in 1997, Steve owned movie theaters in Switzerland, saved jazz clubs in San Francisco, broke software houses in Barcelona, and produced Grammy-shortlisted CDs in Los Angeles. A designer, cinematographer, audio engineer, and polyglot conversing in 7 languages.
Creator of
iBeer (TIME App of the Year, featured on SNL, Ellen, Sesame Street) and the professional magic systems Jolt, Replica4D, and KrazyFinger used by performers worldwide.
Now creating professional apps for magicians at magic.pm
Maria Gara
CEO, Magician, Actress

Maria Gara starred on Jerry Springer: Too Hot for TV!, Sin City Diaries, and Ripley's Believe It or Not! She's a magician, fire eater, and snake charmer who keeps the chaos at Hottrix from spiraling into actual chaos.
As her alter ego "SnakeBabe" she's been spotlighted in international media advocating for reptile rescue. She runs the Las Vegas Reptile Rescue Center with Steve August.
Steven Lee August
Manager, Juggler, Animal Trainer

Known from Comedy Central and David Letterman for stunts like balancing a flaming barbecue grill and juggling plugged-in hairdryers. A USDA licensed exhibitor and the go-to source for reptile handling on TV, celebrity events, and film productions.
The man of infinite patience who keeps Hottrix running.
Jason H. Fisher, Esq.
General Counsel, Intellectual Property

Recognized as a Super Lawyer Rising Star by Los Angeles Magazine for over 15 years. Litigated groundbreaking app IP infringement cases starting in 2007, setting standards for today's billion-dollar app industry.
UCLA Law graduate who has served as lead counsel for Hottrix against some of the largest corporations in the world. The perfect Svengali for a small company that loves to create, invent, and stay afloat doing so.
Talk to us
Hottrix, LLC
7500 W. Lake Mead Blvd.
Suite 9-478
Las Vegas, NV 89128
(702) 644-4100
Chat via Messenger
Hottrix on Facebook
Hottrix images and videos
Hottrix Images on Flickr
Hottrix Press Images on DropBox
All Hottrix Images from this site
Hottrix Videos on Youtube.com/hottrix
Hottrix Videos on Vimeo.com/hottrix